I help businesses to make
their packaging innovations
successful

What I do best

Joint Actionplan

I combine my experience with your insights. Then I involve your colleagues. Together we create an actionplan to achieve your goals.

Supported Roadmap

With colleagues and external experts, we develop short-, medium- and long-term solutions. A collaborative packaging roadmap.

Opportunity Areas

We co-create packaging concepts for new opportunity areas, moments, and needs. The most promising concepts become new projects.

Drawings & Visuals

I create illustrations that bring your ideas and concepts to life and make your strategies clear.

Convincing Presentation

I collaborate with you to create your story and message in clear visual slides

Your Projectlead

As a projectlead, I ensure that your packaging innovation makes progress

Make your
Packaging Innovation ​Successful
​LET'S TALK!

BRAINSTORM VIDEO

BRAINSTORM VIDEO thumbnail
 
Check out the energy at one of the Albert Heijn Packathons

Each time I facilitated multiple brainstorm teams.
Together with another designer the best ideas were visualised for the pitches at the end of the day

My Experience

About me

I am a creative enthusiast with a passion for innovation in packaging.

Over the past 25 years, I have collaborated in different categories, working closely with marketing, consumer research, and engineering. This experience has helped me understand business and consumer needs alongside technical feasibility. Additionally, I have learned how important it is to secure broad support for my action plan. I leverage this experience to drive successful packaging innovations for both start-ups and corporates.

If you would like your packaging innovation to be more successful, feel free to reach out to me for a cup of coffee.


Creative regards,

K.C. (short for Kachung)
  • Utrecht, Netherlands
  • Europalaan 2C

Manmetkuif is located in Vechtclub XL a Creative Hub

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Innovation Guides

How to make your Innovation work

Short Brainstorm Guide